Todd Greenberg Appointed as New Cricket Australia CEO, Replacing Nick Hockley

Todd Greenberg to Lead Cricket Australia as New Chief Executive Officer

Cricket Australia (CA) has announced Todd Greenberg as its new Chief Executive Officer. Greenberg, the current CEO of the Australian Cricketers’ Association (ACA) and former National Rugby League (NRL) CEO, will succeed Nick Hockley, who steps down at the end of the summer.

This appointment marks a pivotal moment for Australian cricket as Greenberg’s diverse experience across sports management, player relations, and commercial growth positions him as a dynamic leader to guide the organization forward.

Greenberg’s Career Highlights

Experience in Multi-Sport Management:
- Former CEO of the National Rugby League (NRL).
- General Manager of Stadium Australia, handling large-scale live events and partnerships.
Cricket Background:
- Played first-grade cricket in New South Wales.
- Established strong player relationships during his tenure as ACA CEO.
Key Achievements:
- Integral to the Memorandum of Understanding (MOU) between CA and ACA.
- Played a significant role in Australia’s historic tour of Pakistan in 2022, marking the team’s first visit since 1998.

Reaction from CA Chairman Mike Baird

CA Chairman Mike Baird expressed his enthusiasm for Greenberg’s appointment, highlighting his leadership skills and innovative approach.

“Todd will bring enormous experience to the role from his time leading the National Rugby League and his current position as CEO of the Australian Cricketers’ Association,” said Baird. “We are entering a period of great opportunity, and Todd’s passion for cricket and vision for the future greatly impressed the recruitment panel and CA Board.”

Baird also thanked outgoing CEO Nick Hockley for leaving the organization on a strong footing, citing key achievements like the broadcast rights deal and a seven-year content strategy.

Greenberg’s Vision for Cricket Australia

In his acceptance statement, Greenberg conveyed his excitement about the role and his commitment to fostering growth at all levels of the game.

“This is an extremely exciting time for cricket with the rapid growth of the game across the globe creating fantastic opportunities,” Greenberg said. “I want to ensure we build on this momentum so Australian cricket continues to thrive—from local parks to the nation’s biggest stadiums.”

Greenberg also acknowledged the productive relationships formed during his ACA tenure, emphasizing his dedication to further strengthening these connections.

Challenges and Opportunities Ahead

Greenberg’s appointment comes at a time when cricket is undergoing rapid globalization and facing challenges like:

The rise of franchise-based leagues.
Balancing international cricket schedules with player workloads.
Enhancing grassroots participation amidst growing competition from other sports.

However, with strong fundamentals in place, including robust partnerships and strategic planning, Greenberg is well-positioned to navigate these challenges and capitalize on emerging opportunities.